Fashion Finds A New Way Forward During the Pandemic
Hosting events during the pandemic has spurred creative technological solutions to ensuring the safety of attendees. For many organizations, they have had to rely on streaming events or using video platforms to broadcast their programs. The same can be said of the fashion world, with runway shows being hosted digitally. In the SUNY Family, the Fashion Institute of Technology has seized the opportunity to get creative and launch a new effort.
Powered by Bambuser, the FIT DTech Lab recently hosted its DTech Live pilot program, “7Collections,” presented by alumni from FIT’s School of Graduate Studies. “7Collections” is a virtual fashion and shopping experience with the extraordinary work of eight FIT alumni hailing from seven countries, all of whom earned MFAs in Fashion Design.
FIT was selected by Bambuser as its first partner from the global higher education category. The worldwide leader in interactive live video shopping, Bambuser is the platform of choice for companies such as Moda Operandi, Farfetch, and Clarins who are seeking deeper connections with customers across digital platforms. In this digital environment, these graduates had an immediate opportunity to pitch both their fashions and themselves in this setting.
Michael Ferraro, the executive director of the DTech Lab kicked off the Emerging MFA Fashion Designer Virtual Showcase and explained to audience members how to participate in the live experience and buy pieces from the collections during the show. He shared that these new, emerging technologies are changing the face of fashion retail. Michael was also joined by Dr. Valerie Steele, director of the museum at FIT, and Cathleen Sheehan, acting chair and professor in FIT’s MFA Fashion Design Program.
Accompanied by videos of models wearing the garments, throughout the show, seven collections were presented from the following individuals: Bing (Bingjin) Zhu, Justin Chi, Margarita and Cristina Ng Ng, Qiuyi Luo, Annabella Bergero, Youngjun Lim, and Brit Shaked.
The designers all participated in Q&A sessions with Dr. Steele, sharing the inspiration of their pieces, the thought process behind their designs, and more information about their personal and professional backgrounds.
Throughout this past year, we see that people are still eager to look good and feel good with themselves. Opportunities like this are providing SUNY students and alumni the chance to make that happen for many people in many places.
April 7, 2021
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